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 The announcement comes just as Toyota anticipate reclaiming the crown of being the world’s largest car manufacturer but in truth the company have reeled from one crisis to another over the last few years, and industry insiders believe this latest incident will have little effect on their already tarnished image. Neil King, automotive analyst at Euro monitor International, said “Any long-term damage to the Toyota brand probably already happened with previous recalls. Any Toyota customers that were sensitive to recalls have surely defected long ago. Nevertheless, with this latest recall, they are clearly trying to address the situation before it even has the chance to escalate.”

Owners of the cars due for a recall will be contacted by Toyota within six weeks and invited to take their cars into their nearest Toyota dealer. Toyota estimates it will only take about an hour and half to fix the fault. Those owners not willing to wait can visit the company’s website and put in their registration number to find out if they are in the group affected.

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