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A Questionnaire on
Analyzing
Factors that affecting consumer buying Decision
(A
study based on Sandhani Life Insurance Co. Ltd.)
In
the insurance sector there are different consumer buying decisions about the
service quality, Reliability, accuracy, responsiveness, Security,
Communication, Understanding, and Tangibility etc. Customer chooses the
insurance companies who have provided the above mentioned facilities. I have
developed a questionnaire to collect the consumer buying information that
depends on the service quality and other facilities of SLIC at Shaymoli Branch.
This survey I will talk about 10- 20
minutes to complete each person. Thank you for taking the time to share your
valuable opinion.
Please
read the following statements, which some people agree with and some do not. I
would know whether you strongly agree (SA), Agree (A), Neutral (N), Disagree
(D) or strongly Disagree (SD) with each statement. Please circle the number
that represents your most correctly.
Sl
No:
|
Statements
|
Measurement
scale
|
||||
1
|
SLIC service quality is better than
others insurance.
|
SA
|
A
|
N
|
D
|
SD
|
2
|
SLIC full fill their commitment
against death claim.
|
5
|
4
|
3
|
2
|
1
|
3
|
SLIC Employees are reliable.
|
5
|
4
|
3
|
2
|
1
|
4
|
SLIC Employees clearly explain the
cost of receiving the service.
|
5
|
4
|
3
|
2
|
1
|
5
|
SLIC record the customer premium in
due time.
|
5
|
4
|
3
|
2
|
1
|
6
|
SLIC do not hassle the customer the
full fill their demand.
|
5
|
4
|
3
|
2
|
1
|
7
|
SLIC gives the bonus at the due time.
|
5
|
4
|
3
|
2
|
1
|
8
|
SLIC provides internet transaction.
|
5
|
4
|
3
|
2
|
1
|
9
|
SLIC Delay to give services to customers
|
5
|
4
|
3
|
2
|
1
|
10
|
SLIC
Employees are highly knowledgeable
|
5
|
4
|
3
|
2
|
1
|
11
|
SLIC
when you want to meet any employee’s personal, you face any problem.
|
5
|
4
|
3
|
2
|
1
|
12
|
SLIC
use modern technology to record the customer data and information.
|
5
|
4
|
3
|
2
|
1
|
13
|
SLIC
is more secure than other insurance.
|
5
|
4
|
3
|
2
|
1
|
14
|
SLIC
public contact personnel are very neat and clean in appearance.
|
5
|
4
|
3
|
2
|
1
|
15
|
SLIC
provides service which is not provided by the other insurance.
|
5
|
4
|
3
|
2
|
1
|
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