[Valid Atom 1.0] car insurance: A Questionnaire on Analyzing Factors that affecting consumer buying Decision

রবিবার, ২ ডিসেম্বর, ২০১২

A Questionnaire on Analyzing Factors that affecting consumer buying Decision


(A study based on Sandhani Life Insurance Co. Ltd.)

In the insurance sector there are different consumer buying decisions about the service quality, Reliability, accuracy, responsiveness, Security, Communication, Understanding, and Tangibility etc. Customer chooses the insurance companies who have provided the above mentioned facilities. I have developed a questionnaire to collect the consumer buying information that depends on the service quality and other facilities of SLIC at Shaymoli Branch. This survey I will talk about 10- 20 minutes to complete each person. Thank you for taking the time to share your valuable opinion.

Sl No:
Statements
Measurement scale
4
SLIC service quality is better than others insurance.
SA
A
N
D
SD
5
SLIC full fill their commitment against death claim.
5
4
3
2
1
6
SLIC Employees are reliable.
5
4
3
2
1
7
SLIC Employees clearly explain the cost of receiving the service.
5
4
3
2
1
8
SLIC record the customer premium in due time.
5
4
3
2
1
9
SLIC do not hassle the customer the full fill their demand.
5
4
3
2
1
10
SLIC gives the bonus at the due time.
5
4
3
2
1
11
SLIC provides internet transaction.
5
4
3
2
1
12
SLIC Delay to give services to customers
5
4
3
2
1
13
SLIC Employees are highly knowledgeable 
5
4
3
2
1
14
SLIC when you want to meet any employee’s personal, you face any problem.
5
4
3
2
1
15
SLIC use modern technology to record the customer data and information.
5
4
3
2
1
16
SLIC is more secure than other insurance.
5
4
3
2
1
17
SLIC public contact personnel are very neat and clean in appearance.
5
4
3
2
1

SLIC provides service which is not provided by the other insurance.
5
4
3
2
1




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